MBA PROGRAM - MARKETING MANAGEMENT
DBIMSCA - Innovative B-School focused on the businesses of tomorrow. 21 Years of Academic Excellence
MBA in Marketing Management is one of the most preferred MBA courses opted by the students to get skills in the areas of Consumer Behavior, Sales Management, Branding, Product Development, Market Research, Advertising & Communication, Services Marketing, Rural Marketing, Digital Marketing amongst others
ASSOCIATED JOB ROLES IN MARKETING MANAGEMENT
- Brand Manager
- Account Manager
- Research Manager
- Sales Manager
- Business Development Manager
- Marketing Analytics
- SEO Manager
INDUSTRY TRENDS
Stay up to date with changes in consumer behavior and priorities. Ensure you’re ahead of the curve in terms of knowing who your target audience is and what they need from your business. Listen and respond to changes in the market to help you save money.
Digital marketing – The concept is developed in the timeframe of 1990-2000. At first various Automobile firm started it by providing floppy or CD-ROM (containing the information of their product) along with the magazine or newspapers. Now it can be done through online demonstrations, online videos, Virtual reality etc.
Direct marketing – Almost all information of the product and organization is now available with their web portals. Companies are preferring direct reach to the customers instead of any other channel.
Mobile marketing – Mobile became the essential part of our life. Companies are now doing the advertising through mobile messages.
Marketing automation -This is very interesting thing. It the technology developed for marketing department to carry out its function more effectively. It helps the tasks of E-commerce, online and web portal issues. The advantage is that it is not required for the customer to install any software; but it is totally web based solution
Marketing through CSR – Corporate Social Responsibility is indirectly a tool for marketing. Organization can find a new set of customers sometimes, while performing the projects of CSR.
SKILLS COVERED
A marketing degree helps you develop the ability to anticipate customer demand, identify target markets and communicate effectively with them. You explore areas such as customer behavior and psychology, business management, human resources and culture, as well as how consumers’ use of IT and digital media impacts on marketing.
You also develop an essential range of transferable business and marketing skills, including:
- the ability to express yourself clearly, both verbally and in writing
- advanced planning and strategic thinking
- research, analysis and presentation skills
- the ability to use your own initiative and think creatively.
- Ability to motivate others not under your control
- Strategic thinking
- Multi-functional team experience
- Tolerance of ambiguity; flexibility
- Creativity
- Quantitative/research skills
- Coordination/project management skills
- Presentation skills
- Ability to recognize key factors in extensive data
- Passion
- Knowledge of basic marketing principles