Value Added course in Certificate For Marketing in digital world
Objectives of the study:
- To create awareness among UG students about Certificate for Digital Marketing
- To provide knowledge of value for Certificate for digital marketing
- To provide them with some additional study material along with the commerce curriculum.
- To get Hands-On Experience with Tools and Platforms Marketing
Course Name | Value Added course in Certificate For Marketing in digital world |
Duration | 6 weeks Total 30 hours in a week 5 hours |
Eligibility | Students can do this simultaneously with undergraduate programs |
Course Syllabus
- Understanding the evolution of marketing in the digital era
- Overview of digital marketing channels and their significance
- Basics of website creation and design principles
- Crafting compelling content for digital platforms
- Content distribution and engagement strategies
- Utilizing major social media platforms for marketing purposes
- Creating effective social media campaigns
- Building email lists and effective segmentation
- Designing impactful email campaigns and automation
- Understanding Google Ads, Facebook Ads, and other PPC platforms
- Creating and managing PPC campaigns
Outcomes:
- Gain knowledge about various digital marketing channels such as social media, search engines, email, and content marketing. Learn how each channel works, its strengths, and how to leverage them effectively.
- Develop the skills to create a digital marketing strategy aligned with business goals. Understand how to identify target audiences, conduct market research, and create compelling campaigns that drive results.
- Learn to use analytical tools to track and measure the performance of digital marketing campaigns. Understand key metrics, interpret data, and make informed decisions to optimize and improve campaign effectiveness.
Certification Criteria:
Attendance: Minimum 80% required
Final Assessment: Minimum 60% marks